Naujas popiežiaus Pranciškaus komunikacijos stilius: gairės Katalikų Bažnyčiai?

Abstract

Pope Francis, following the footsteps of his predecessors, took another important step in the field of social commu­nication: instead of academic and ordinary teaching of Church’s “elevated” speech he chooses the vocabulary that is understandable for ordinary person, presents symbolic gestures and intentionally seeks to communicate with the media and to become the “news” himself without the fear of ambiguity. While the concept of communication in terms of doctrine in Church’s documents is not yet fully defined, Pope Francis’ practical suggestions and beha­viour become an example for all levels of communication.