Abstract
This essay proposes a heuristic conservation between the emerging field of environmental communication and the “crisis discipline” of conservation biology in order to generate a set of ethical postulates for research, teaching, and professional consultation. To the extent that social/symbolic representations of “environment” embody interested orientations, such discourses potentially constrain and/or enable societal responses to environmental signals, including signs of ecological crises. The essay argues that, implicit in this and other functional premises, lies a principal ethical duty of environmental communication: the obligation to enhance the ability of society to respond appropriately to environmental signals relevant to the well-being of both human communities and natural biological systems.
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