Abstract

 
 
 
 The article traces a narrative trail of social media posts and fake news in the early months of COVID-19 about how the reduction in pollution caused by the lockdown will allegedly have such a positive effect on the environment that nature will be restored. The study sheds light on this context and observes the change in rhetoric through the cultural matrices of various genres. It discusses whether an image is capable of telling a credible story. If it can, what is the relationship between context, truth and rhetoric and what role does humour play? In this article, however, the texts are accompanied by photographs depicting the events so it is easy to observe how visuality, which in fake news is part of the truth rhetoric, transforms into a vernacular critique of the truth itself. As to the material presented here, a contemporary legend researcher cannot ignore the legend motifs used in the viral visual narratives known as memes.
 
 
 
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