Abstract

The economic and environmental development in the field of nature management in Ukraine requires the formation of new regulatory mechanisms that will take into account their economic and material nature. This is particularly true in the aftermath of disasters such as war. The areas protected through the Nature Reserve Fund of Ukraine are not only regional nature protection centers, which ensure the ecological well-being and health of the population, but such territories should also be developed in symbiosis with the economic and ecological needs of local communities and regions in the postwar period. They could help overcome the traumas and losses of the war. At the same time, protected natural areas that have been adversely affected by the war must be restored. The aim of the article is represented vouching, as public private partnership, which can attribute economic privileges to the results of innovation activities. Our research is devoted to the problems of the formation and use the vouching tool in the field of conservation work, advantages and disadvantages of implementing the mechanism of vouching contracts are considered both for the Nature Reserve Fund’s institutions, and for representatives of the private sector of the economics. The military the Russian invasion in Ukraine have led to numerous transformations in the social, economic, political, ecological and regulatory field. The deviant behavior as a social phenomenon can negatively affect not only the individual, but also others, and even the economic well-being of the region.
 For Ukraine Russian invasion means destruction of existing markets, business collaborations and the formation of new vectors of military and civilian activities.
 The research purpose is to determine and institutionalize the main cost-effective forms of economic activity in protected areas, and the formation of cooperation's vectors of nature reserve fund with territorial communities and regional business groups. For example, franchising agreements are determined, not only as forms of contractual cooperation, but also as innovative start-up concept in the field of reserve fund, the possibility of carrying out economic activity under a state brand (logo, trademark), obtaining additional guaranties for the development of businesses and the formation of constant investment flows to protected areas. Thanks to franchising agreements, I propose the formation of double investment flow to protected areas: passive – for the use of the brand (logo) of the protected area itself, active - dividends for the actual production or services provided by the subject of business activity.

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