Nature Connection and 360-Degree Video: An Exploratory Study With Immersive Technology

Abstract

Background: Immersive technologies may be an avenue to explore the construct of human–nature connection more thoroughly and without some of the obstacles to accessing nature in-person. Purpose: The aim of this project was to discover if self-exposure to immersive virtual nature can lead to any change in nature connectedness. Methodology/Approach: Participants were recruited from the Texas State University campus and randomized into three experimental conditions: a filmed library or nature experience, and an in-nature experience. 360-degree videos of a nature preserve and the university library were projected within a head-mounted display in a laboratory setting. Results of pre- and postsurvey data were compared between experimental groups. Findings/Conclusions: Pairwise comparisons with the Nature Relatedness Scale indicated that participants in the in-nature experience reported significantly stronger beliefs about their connection to nature than those in either virtual condition. With respect to the State of Independence with Nature Scale, planned pairwise comparisons indicated that between participants in the in-nature experience and the virtual nature experience did not differ. Implications: This study suggests that to connect with nature, one should spend time there. In addition, here data support that a virtual immersive nature experience can affect a state-dependent measurement of nature connection, and even equal that of an in-nature experience.