Abstract

Outdoor education programs are promoted to enhance connections between individuals and nature to foster pro-environmental behavior. However, behavioral change is a complex, and often difficult psychological process. This study aimed to determine if establishing nature clubs in schools could promote students’ conservation behaviors by mitigating traditional hunting and insect eating in Xishuangbanna, China. Outcomes were assessed using questionnaires and interviews. The program enhanced adolescents’ self-reported animal conservation through persuading others not to hunt birds and not eat native insects. Thus, we propose that nature kits and recommendations derived from this program can serve as guides for developing similar campaigns elsewhere.

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