Abstract
The article examines the approach to synchronization of systems of strategic interaction with target audiences, entrenched in political science within the framework of the term “strategic communication”. In the conditions of the over-saturated information space of the modern digital era, aspects of information confrontation and counteraction against hybrid threats acquire particular importance in matters of national security. The most important geopolitical tasks of governments is the dissemination of expedient informational images and narratives. Using the example of NATO strategic communication, the key conceptual features of this approach and the set of tools used within it are presented.
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