Native vs. Unique Fruit Popularity: Exploring the Sustainable Fruit Consumption in Poland—Research Report

Abstract

As nutritional statistical data in Poland have provided very general information on this topic, the purpose of this online questionnaire survey was to investigate the trend of fruit consumption through the prism of consumers’ awareness of the sustainability of fruit production (ecological cultivation and production—certified organic farming). Our research is based on a questionnaire prepared by the authors; it was supported by the desk research method. This study used descriptive analysis involving a summary of historical data and diagnostic analyses focusing on the causes of past events. Pivot tables created in Microsoft Excel, the chi-2 test, and content analysis were used in the analysis of the data. One of the main conclusions was that the aspect of sustainability was less significant than the convenience of purchasing fruits. The research also showed an imbalance in fruit consumption, which indicated the need to promote the positive aspects of fruit consumption, as well as the need to increase social education in terms of current knowledge about the beneficial aspects of a more balanced diet.