Abstract
By looking at various known cases of visual culture, this paper addresses the dual Roman conquest propaganda based on the two-pronged strategy of consensus and coercion. This propaganda, already existing back in the times of the Republic, came into its own in the times of Augustus, who drove the message of consensus through diverse propaganda channels.
Highlights
El estudio de la iconografía romana de nationes o provincias, a pesar de la historiografía existente, no deja de aportar nuevas miradas y reflexiones. 1 Como punto de partida, señalaremos la idea fundamental, ya apuntada en diversas ocasiones, de que en el imaginario romano, no sólo se representan provinciae en sentido administrativo, sino también ethne, nationes, populi, gentes; en definitiva, muy diversos pueblos integrados en el ámbito del poder romano o, al menos, pertenecientes a la esfera de su influencia
By looking at various known cases of visual culture, this paper addresses the dual Roman conquest propaganda based on the two-pronged strategy of consensus and coercion
Les Indiens du Pérou devant la Conquête espagnole, 1530-1570, Paris
Summary
RESUMEN A través de varios casos conocidos de cultura visual, se aborda la doble propaganda romana de conquista basada en la doble estrategia contrapuesta de consenso y dominio. Existente ya en tiempos de la República, experimentará una nueva dimensión en época de Augusto, quien promoverá – a través de diversos canales de propaganda - el mensaje de consenso.
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