Nationalist Religious Broadcasting: The Case of the 2004 US Presidential Nominating Conventions

Abstract

In televised broadcasts from the 2004 US Presidential nominating conventions, religion played a somewhat surprising role at gatherings of ostensibly secular political parties. Across Democratic and Republican conventions, three streams of religious discourse and practice were evident, in varying emphases and shadings: revivalist Protestantism, civil religion, and a cultural religion of "innocent domination." These three aspects of religious discourse and practice sought to associate "America" with an innocent, pure and persuasive form of transcendent authority. Republicans marshaled assertions of both innocence and domination to the service of their candidate, President George W. Bush, more effectively than Democrats did for their candidate, Senator John W. Kerry, thereby lending Bush a convention "bounce" in polls that Kerry lacked. A close reading of the role of religion in these conventions suggests, in short, that something more complex and pervasive than a theocratic conspiracy by "the religious right" was at work.