Nationalism, Class, and Status: How Nationalists Use Policy Offers and Group Appeals to Attract a New Electorate

Abstract

How do nationalist parties attract votes? This article develops a novel supply-side explanation centered on status, arguing that nationalists succeed by combining group appeals to the nation with policy promises to improve the nation’s political and cultural status and the socio-economic status of its median member. Drawing on several original datasets, this expectation is tested on Imperial Austria in 1907, where multiple nationalist parties competed in first-time mass elections. We find that group appeals to the nation and promises to improve its political and cultural status resonate very well with agricultural workers, whose economic sector was declining, but not with industrial workers, whose sector was on the rise. By contrast, offering social policy helps nationalists among industrial workers, but less clearly so among agricultural workers. This article shows that nationalist mobilization is not a mere distraction from class politics; rather, the politics of nationalism, class, and status are closely intertwined.