Abstract
The article provides examples of cultural and linguistic features that a speaker uses in his/her speeches, and analyzes how they perform the function of persuasiveness, and, in particular, what strategies and tactics of speech manipulation are implemented due to these features. The material for the study was the speeches of the former president of Argentina, Cristina Fernandez de Kirchner, during the period from 2011 to 2017. In this article, special attention is paid to the linguistic features of the Spanish language of Argentina, the cultural and historical aspects of this country. The relevance of this work is determined by the need to study the mechanisms of speech manipulation, insufficiently developed on the material of the Spanish language. The results of the analysis presented in the article can be interesting for researchers in the field of political linguistics, the Spanish language of Argentina, the theory of discourse, cognitive linguistics, etc.
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