Abstract
National stereotypes found in Japanese sports media coverage are examined in this study. In the English-speaking world, there are international comparative studies on national stereotypes found in sports. However, no such empirical studies have been conducted in Japan. We therefore conducted the following two analyses of the national stereotypes found in Japanese football magazines. First, we quantitatively analyzed the distribution of stereotypes related to the nationality or playing style of national teams. As a result, we found four patterns: solid defense and counterattack; brilliant technique; great physical abilities; and mental toughness and physical abilities. Second, focusing on African national teams, we found that these teams are often evaluated as having high physical abilities but poor organizational strength.
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