Abstract

The first National Nutrition Week campaign was launched in 1973 with a presidential proclamation, TV and radio public service announcements, news releases, and bumper stickers, all featuring the theme “Invest in Yourself—Buy Nutrition.” From the beginning, National Nutrition Week was enthusiastically embraced by American Dietetic Association (ADA) members as an opportunity to promote the profession as well as to serve as a vehicle for delivering nutrition education messages to the public. Armed with a promotion kit produced in year two, dietetics professionals went to work planning special events in schools, health care facilities, and community centers.

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