National Image Building During the Winter Olympics

Abstract

The Olympic Games are a world-renowned sporting event, including the Winter Olympics and the Summer Olympics. Most countries in the world participate in them and show their national images. In this paper, we analyze the contents released by mainstream media and athletes during the Winter Olympic Games. We believe that different platforms and media constitute multiple information subjects, and the national image disseminated through those subjects is pretty influential. Among them, mainstream media, athletes, and self-media convey the national image presented in the media events of the Winter Olympics. Self-media makes the audience another information source, which improves information transmission by processing and creating information, so that the national image represented by the Winter Olympics and related information influence the audience in multiple directions. Overall, the communication mode of multiple subjects strengthens the audience's ability to perceive the national image and makes the audience accept the national image conveyed in the events by interaction, authority, and other ways.