Abstract

The article is part of a larger study on the imaginary mechanisms embedded in dramaturgy with the aim of emphasizing the need at the meta-theoretical level to control all the correlates of the concept “ethnicity“ through the natural bivalent construction of the real world: „Our-Other/Foreign“, through the main ethnos-constructing factors – religion, language, and nationality. The necessity arises from the established over decades distortion of the adequacy of the imaginary attitudes in question, which the national ideology takes advantage of. The purpose of the overall study is to demonstrate that the frivolous flow of primordial images projected onto the “Otherness“ is by no means a harmless sign of creative activity. If it is left unconsciously woven into mass communication narratives, national and similar ideologies do not always take advantage of it correctly and hypertrophy the quality of stereotypes (in relation to “otherness”) to be “long-standing“. The article presents only the approach to the content analysis based on Jungian archetypes, which is not included here. This article leads to Jungian content analysis through stereotyping and prejudice – their essence, aspects, and positions. What is pursued here are the basic principles and mechanisms of action (regarding “Otherness“) of the national ideology.

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