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Abstract
ABSTRACT Relying on participants with full time work experience, this study investigates if the national culture of an individual, and the culture dimensions of uncertainty avoidance, in-group collectivism and power distance affect first impression bias reduction within a personnel decision context. This study also examines whether online video is superior to online text in reducing first impression bias in a hiring decision. We find that none of the above culture dimensions nor the type of medium used significantly affect first impression bias. However, we do find that national culture, operationalized as a dummy variable, reduces first impression bias to a significant degree.
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