Abstract
Electric vehicles (EVs) have become a symbol of the fight against climate change. However, in many countries, the market development of EVs is sluggish, and adoption rates greatly vary worldwide. This study examines the impact of Hofstede’s six dimensions of national culture on the development of the electric car market using sales data from 2019 and 2020 in 21 OECD countries. Results of (OLS) linear regression analyses show that uncertainty avoidance, individualism, masculinity, and indulgence have a significantly negative impact on the sales of battery electric cars, while long-term orientation positively influences their market share. The results indicate that national culture is an important cross-country factor that influences the rate and direction of the adoption electric cars. The research also explains how cultural values are translated into the purchase of EVs and provides marketers and policymakers with an insight into how they can increase the spread of alternative-fuel vehicles.
Highlights
Kazimieras ZavadskasThe first electric cars were introduced in the mid-1830s and soon outsold their gasolineand steam-powered rivals in the USA [1]
Whilst electric vehicles (EVs) can include any road, rail, sea, or air-based vehicle that is at least partly powered by electricity [6], in this paper, we focus on electric road transport and battery electric vehicles (BEVs), which are fully powered by electricity
While prior findings (e.g., [10]) indicate that indulgent societies are more open to new technologies and environmental concerns, surprisingly, the results show that BEV
Summary
Kazimieras ZavadskasThe first electric cars were introduced in the mid-1830s and soon outsold their gasolineand steam-powered rivals in the USA [1]. The spread of EVs declined or remained slow during the 20th and early 21st centuries because of the high total costs and limited technology performance, including low top speed and short range [2]. Because of further developments in lithium-ion battery technology [3], electric vehicles (EVs) have the potential to become a suitable instrument towards a more sustainable future of mobility, and especially small-size battery electric vehicles (BEVs) [4]. From 17,000 electric cars in 2010, the number of EVs have increased to 10 million globally by 2020. According to the Sustainable Development Scenario (SDS), the global EV fleet will reach a share of 12 percent, i.e., 230 million vehicles by 2030, excluding two/threewheelers [5]. Several European capital cities plan to ban the use of internal combustion engine (ICE) vehicles in city centres [6], and many countries intend to discontinue selling
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
