Abstract
Abstract Cross-cultural interactions are growing at an exponential pace. Consequently, it is becoming important to be aware of the existence and precise nature of cultural differences in risk perceptions. Do national cultural values influence relational risk perception in alliance relationships? This is the issue addressed in this article. Through analyzing risk perception in 344 alliance relationships, the evidence presented demonstrates the importance of cultural values.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have