Abstract
Innovation projects has established as an emerging field of research, a number of issues have emerged; among the others, measurability and predictability of product development. Moreover, whilst great relevance has been given to aspects such as innovation factors, product results, cognitive knowledge, poor attention has been given to other fundamental factors: product development process and effectiveness of design process as a consequence of complex problem situation. A formalization in affordances of design process may help overcome said issues and enhance product effectiveness, by identifying and highlighting potential designers’ workload perception during the Product Development Process. In this scenario, this paper describes an approach for continuously monitoring and measuring the complexity of design process during the creation of a new product. After an overview of the related work, this study proposes a common instructional design model for Product Development Process, which was split in order to be measured by using NASA-TLX. This research propose that the use of NASA-TLX to predict and measure the designer workload during the design process contributes to a better understanding of the relationships among the different design phases and designer workload. After having shown a case study, a discussion about the possible developments, as well as the limitations of the proposed method, concludes this work.
Highlights
The design process has received attention recently because of its strong relationships with the innovation process (Verganti 2009)
This study aims at researching about design process predictability and measurability by following a systematic approach
About the research question: “What issues influence the execution of a successful product during the different design phases?”, From comparing interview combined with data emerged from NASATLX is possible to understand the main issues that influence the suitability of the product: 1 3
Summary
The design process has received attention recently because of its strong relationships with the innovation process (Verganti 2009). The second argument is related to creativity: innovation is a creative activity, in the productive sense of economic value and in Extended author information available on the last page of the article. Many authors describe innovation as a multi-step process whereby organizations transform ideas into new and improved products, services, or processes (Adams et al 2006). Creativity and design can be linked to increasing the chance of successfully commercializing these ideas (Hollanders and Cruysen 2009). In this scenario, Bitard and Basset (2008) described design as creativity deployed to a specific innovation. Design is an essential part of the improvement or development of new products in almost all industries (Sheldon 2004)
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