Abstract
Samina Yasmeen’s chapter seeks to extend the scope of existing analyses of jihadi narratives by examining the concept of indigenization of Salafi ideas in the context of the narratives shaped and propagated by the Jamat’ud’Dawah and its parent organization Markaz Dawah Wal Irshad in Pakistan. The chapter explores the means of indigenization utilized by Gulf authors with the purpose of responding to the particular needs of the local audience coming largely from the poorer segments of the Pakistani society. A link between narratives and identities is established especially in context of ideals of womanhood and jihad discourse by studying literature produced by the Jamat’ud’Dawah movement. The significance of such an indigenized narrative is invoked in reflecting upon the transnational links between Islam in the Gulf and Pakistan.
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