Narrative Storytelling as a Fan Conversion Tool in the Netflix Docuseries Drive to Survive

Abstract

This paper explores how narrative storytelling converts individuals into sport fans. Data were collected through content analysis of Netflix’s Formula 1: Drive to Survive. Rhetorical criticism was applied to narrative elements identified in this popular docuseries. The conceptual framework drew from existing theories to detail how narrative storytelling effectively engages audiences and facilitates information exchange to achieve sport fandom. Findings show that the main narrative elements used in Drive to Survive were the plot types of adventure, ascension/descension, rivalry, and sacrifice, as well as the character type of hero. These narrative elements fostered sport fan conversion by providing multiple opportunities for information exchange, emotional connection, and inter-fan relationships. Ultimately, this study provides insight into conversion-through-narrative, strengthening the theoretical link between narrative storytelling and sport fandom by examining how narrative elements function in a successful case of sport fan conversion.