Abstract
ABSTRACT This paper reports a test and extension of the model posited by the theory of crisis response narratives, in which the public manifests identification with a spokesperson who tells ethical narratives rather than spinning stories. The effect is hypothesized as being mediated through the public perceiving trustworthiness of, and positive attitudes toward, the spokesperson. An experiment is reported (N = 262) with a televised news interview featuring a spokesperson representing a scandalized company, in which the messaging varies in terms of narratives. The study finds support for the theoretical model as originally specified. In addition, the model is extended to serial and parallel multiple mediation, finding that the effect is processed through the public’s anger.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
