Abstract
Each entrepreneurial journey is unique. The intention and context of starting any organisation varies widely. This case study documents an entrepreneurial journey, which started at a later stage of career. A narrative research methodology was used to deconstruct the events and relate it to the existing theory of entrepreneurship. Often, the lived experience of the entrepreneur, resource reconfiguration and challenges to intention is best captured through narrative research because of huge diversity. In this particular case, a possible combination of existing customer base, relationships, and a professionally difficult situation were the motivations. These motivations were amply supported by prior personal qualities of teamwork, commitment to quality, and empathy. The attempt in this article is to inspire, educate and call upon students and researchers of entrepreneurship to use similar methodologies. This study is also a tribute to the entrepreneur who succumbed to Covid19 during October 2020.
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