Abstract
This paper aims to shed light on narrative building in politics. It explores how Former Prime Minister, Imran Khan built his political narrative and consequently got unrivalled popularity in his country. It also investigates Imran Khan's linguistic strategies used for building his political narrative since the early days of his political party. This study is qualitative and narrative analysis has been done on the selected excerpts from the speeches by Imran Khan to understand how he built such a powerful narrative that changed the political views and perception of the masses. The study also reveals that Mr Khan has manipulated his usage of language to influence the minds of his countrymen. Hero-card and the space left by his opponents both helped him to succeed in making his incomparable place in Pakistani politics.
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