#Narcissisticabuse: sharing personal and educational narratives during domestic violence awareness month

Abstract

ABSTRACT This article uses the framework of ‘digitized narratives’ to examine how, in the aftermath of the Gabby Petito case, survivors of narcissistic abuse turned to Twitter to share personal narratives and educate others about violence against women. Drawing on a qualitative content analysis of 204 tweets collected during Domestic Violence Awareness Month in the U.S. in October 2021, we argue that survivors of narcissistic abuse used #NarcissisticAbuse to build community, publicize the characteristics of narcissistic abuse, and encourage survivors to recognize warning signs and seek help. The strong educational focus in the discourse around #NarcissisticAbuse separates it from other social media movements (e.g., #MeToo, #WhyIStayed) in that women strategically drew on their personal narratives to describe the traits of a narcissist, the control mechanisms used to subdue victims, and the types of abuse they experienced. In doing so, they educated the public about the dangers of narcissistic abuse and raised awareness about this often less visible and less talked about form of abuse.