Abstract
Existing literature has tended to associate narcissism as a negative personality trait that brings out negative outcomes. In the present study, we investigate and uncover that narcissistic lecturers could be an asset instead of a debt for online videotaped courses. We choose online business courses from Coursera MOOCs to study the effect of narcissism on learners’ outcomes and experiences. A linguistic analysis by LIWC was conducted on course scripts and reviews from learners to measure instructor narcissism and student psychological states. We demonstrate that lecturer narcissism leads to less learner negative affect and positively relates to learner self-efficacy, which both subsequently, positively associated with high course ratings. These findings contribute to the online courses and narcissism in cyberspace on both theoretical and practical levels.
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