Abstract
Over the past two decades in the West, practices of ethical consumption have become increasingly visible within mainstream consumer culture (Lewis and Potter). While they manifest in a variety of forms, such practices are frequently articulated to politics of anti-consumerism, environmentalism, and sustainable consumption through which lifestyle choices are conceived as methods for investing in—and articulating—ethical and social concerns. Such practices are typically understood as both a reflection of the increasing global influence of neoliberal, consumer-oriented modes of citizenship and a response to the destabilisation of capitalism’s certainties in the wake of ongoing climate change and the global financial crisis (Castells et al.; Miller).
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