Abstract
Names, like stories, are linguistic performances; so the twin disciplines of folkloristics and place-name studies can learn from each other’s methods. Some names offer straightforward evidence for traditional culture, but others are rhetorical, not literal. Allusions to goblins, giants, and the Devil derive from playful storytelling rather than supernatural belief, while names of landmarks are used as pegs on which to hang local legends. The rules for coining names have varied through time and often use special linguistic markers to highlight moral or imaginative content. As we move into a more semiotically aware onomastics, we find ourselves interpreting names from a realm of popular idiom and allusion which is already familiar from folklore.
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