Abstract
The present study examines whether the Name Letter Effect(NLE), one's preference for his/her initials, is observed in Korean people. One hundred and eighty-eight female university students in Korea participated in this study. Using the Name Letter Task (NLT), the NLE was observed in the Korean sample. It suggests that NLT is available in Korea to measure implicit self-esteem. For future directions, the possibility of intervention to improve implicit self-esteem was discussed.
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