Abstract
The potential value of food has a great impact on the customers’ desire to purchase and eat food. Our previous study showed that curry roux for home use induces an empathetic bond between a parent and a child. In this study, characteristic of curry as one of Japan’s most popular dishes was investigated through a paired experiment (N=12). The examinees of each pair were university friends. Strength of empathy during meal was investigated using Curve Drawing Method (CDM), a continuous time-series affective evaluation, and synchronization of spoons move, an indicator of empathy proposed in our previous study. These results demonstrate that an empathetic bond was induced between friends as well as the parent and child. This study revealed that long seller food products hold potential value, which is a potential relationship between human and food, as its apparent value.
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