跨境电子商务物流风险识别研究

Abstract

随着网络经济的发展，跨境购物成为我国消费者的新追求，也成为商家们开拓市场的重要方向。但时效性差、货品退换等物流风险问题始终困扰着消费者。通过分析消费者对于跨境采购商品的需求入手，对比了五种物流模式，对比分析并识别了五种物流风险，最后根据当前行业发展趋势分析了跨境电子商务物流风险的趋势。 With the development of network economy, cross-border shopping has become the new pursuit of Chinese consumers, which also will be a significant direction for merchants to develop market. But logistics risk problems, such as poor timeliness, goods return, have always plagued consumers. Through the analysis of consumer demand for cross-border procurement of goods, this paper compares the five kinds of logistics mode and analyzes the demand of consumers for cross-border procurement products. Finally, according to the development trend of the current industry, this paper analyzes the trend of cross-border e-commerce logistics risk.