Abstract
The purpose of this study is to estimate the numbers of visitors by their characteristics on rambling route and purchasing behavior by using 2008 and 2011 survey, in order to propose some plans to vitalize the city center. In the first part of this paper, the authors classified city center visitors into the 4 groups in each year (2008 and 2011) by rambling route and consumption indices. In the Second part of this paper, Multiple regression analysis was employed to estimate the numbers of visitors into the city center by using results of behavioral survey and traffic volumes survey. The authors considered several proposals revitalizing the city center based on the characteristics of each group.
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