Abstract
This research aims to consider the tendency of local people's awareness modification through ongoing re-introduction project of Japanese crested ibis, in Sado city. A couple of questionnaire survey toward local people has been conducted in 2008, 2009, and 2014. As a result of survey, it was clarified that a number of agreement for re-introduction project have been increasing and expectation toward benefit from project itself also been expanding. It is suggested that there is a gap between local people's expectation and original goal of wildlife conservation policy, and this gap may become a sort of issue in future.
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