Abstract

To revitalize the countryside, culture must be revitalized. Based on the basic principles of Marxism on the interaction between culture, economy and society, this paper discusses the core position and functional value of cultural revitalization in rural revitalization strategy. Combined with the specific practice of China’s rural revitalization strategy, this paper first analyzes the key position and mechanism of cultural revitalization in the process of rural revitalization, then discusses the realistic predicament of cultural revitalization in the perspective of rural revitalization, and finally, based on the actual national conditions, proposes targeted path exploration and optimization strategies for the challenges and opportunities faced by China's rural cultural revitalization. By inheriting the excellent traditional Chinese culture, the rural civilization is rebuilt; Dredge the channels of talent introduction, build high-quality cultural revitalization team; Increase financial investment, improve the public cultural service system and other measures, in order to provide valuable reference opinions for the current cultural construction and development of rural areas, and effectively promote the high-quality development of rural revitalization.

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