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Abstract

In the modern dynamically developing society the content of the concept "literacy" has considerably extended. Functional literacy acts as the way of social orientation of the personality integrating education communication (fi rst of all, the general) with multidimensional human activity. In article approaches to formation of functional literacy of the calls of information society which are trained taking into account variety are considered. It is noted that the condition of the information environment of modern society is considerably caused by rapid development of mass media and domination of a phenomenon visual in general. It is about ability of any educated person to build a complete number of communication of any scale (up to global) by the principle of a semiotics variety, freedom of sign expression of information. Explosive development of technical means of information transfer, volumes of the generated data and the new communicative condition of activity of the person having planetary scale aren´t followed by high-quality shifts in development in the trained functional skills in system of the personal, interpersonal and public relations.