Abstract
The purpose of this study is to segment the MZ generation (Old Millennial/Young Millennial/Generation Z), which will lead future national park visiting culture and trends, to compare differences in national park visiting behavior and identify the characteristics of each generation. The results are as follow. First, the Old Millennial generation has the highest rate of visiting mountain-type national parks, but compared to Young Millennials and Generation Z, they are a generation with a higher rate of visiting marine & coastal-type and urban-type national parks. Additionally, this generation visits national parks by car with a variety of companions( friends/colleagues/lover, family, mountain climbing clubs/clubs). They mainly engage in accommodation travel and summit climbing activities, and enjoy linked tourism such as visiting tourist attractions both before and after visiting the national park as well as before or after visiting the national park. Second, young millennials mainly visit mountain-type national parks with friends/colleagues/ lover or alone by car, and the highest proportion of visitors enjoy summit climbing on day trips and visit national parks only. However, compared to Generation Z and Old Millennials, this generation has the highest rate of visiting other tourist destinations before or after visiting a national park. This generation is mainly comprised of office workers with an income of more than 2 million won to less than 4 million won who visit for the purposes of recreation/rest/healing, experience of appreciating natural scenery/cultural assets, and promoting friendship. Lastly, Generation Z mainly visits mountainous national parks with friends/colleagues/lover using various means of transportation such as private car and public transportation, and mainly climb to the top as a day trip. However, among the MZ generation, they explore lowlands the most. They have a higher rate of only visiting national parks than linked tourism, and visit for the purposes of recreation/rest/healing, promoting friendship, and experience of appreciating natural scenery/cultural assets. This generation is mainly comprised of students with an income of less than 4 million won. Based on the research results, we aim to contribute to improving the satisfaction of MZ generation visitors in national parks.
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