Myths of tourism institutionalization and Cancún

Abstract

This interdisciplinary investigation revisits Cancún’s origins and tourism institutionalization. Original accounting documents separate myth and marketing from events to debunk widely disseminated misconceptions of the Mexican state’s role. This rare view of mass tourism emergence at a (trans)formative period demonstrates the historical processes, personalities and ploys. Against a backdrop of conflicts, a banking alliance sparked integrally planned tourism centers. Cancún was the brainchild of economics-trained central bankers inexperienced in tourism with a mandate to increase foreign revenue. Amid looming failure, the bankers swapped land-for-shares to portray the project as a financial success to its stakeholders. Combined with fiscal sociology, organizational theory institutionalization through a six-stage process serves to incrementally reveal the introduction of central planning, the linchpin of Mexico’s tourism predominance.