Abstract
Some of our strongest ideas about media and their audiences are myths - simple, but plausible and poetic, explanations of the world: the defenceless audience, the `disappearance of childhood', the `plug-in drug' and the hyperactive media user of the future, to name just a few. Typically, they have often not stood the test of reality but are widely believed. They even have real - good and bad - consequences for our everyday lives: they inspire laws to protect the audience against the bad influence of mass media; they cause people to spend fortunes on new media technology; they lead to blaming the media for not changing the world for the better. Myths seem to be necessary: the `super codes' behind the myths of media and audiences are Manichaeic views of human nature that reconcile us with the world of our senses and help integrate society.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
