“My Problem and How I Solved It”: Domestic Violence in Women's Magazines

Abstract

Social scientists have generated a vast literature on domestic violence, a small part of which has entered the popular media and the consciousness of its consumers. As yet there has been little scholarly investigation of this popular body of knowledge on domestic violence. Using a qualitative analysis of popular women's magazine articles and magazine writers' guidebooks, I investigate the content, creation, and impact of this popular discourse. In this study, I demonstrate that the majority of articles in popular women's magazines continue to portray the public issue of domestic violence as a private problem. Not only is it portrayed as a private problem but most often it is the victim's problem. The dominant individual perspective that places responsibility on the victim normalizes the idea that victims should be held responsible for solving the problem. Finally, I demonstrate how the writing and editorial practices of these popular women's magazines contribute to the dominance of assigning responsibility for domestic violence to individuals.