Abstract
Ever since the incorporation of Unit Trust of India in 1964, the mutual fund industry has developed quickly and gained a lot of recognition. In all of the world’s capital markets, mutual funds have developed as a significant avenue of investment. Mutual funds have played, and therefore will continue to play, a critical part in India’s capital market development. A few of the grounds for mutual funds’ rapid popularity is that they combine low risk with income security, making them perfect for median and smaller investors who would otherwise be unable to participate in the stock market. The investors are finding it as a proper field to invest and earn, amidst the risk involved in it. Thereby, the determinants for an investor that influences him to make investment will vary between them and further, investing in mutual funds over other financial products may appeal to investors for a variety of reasons. This research may look into the elements that influence investors’ decisions to invest in mutual funds.
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