Must Hair Care Products That Target the Causes of Consumer Hair Loss Be More Popular?

Abstract

Hair loss has become a problem for many people in the modern world where pressure is constantly increasing, and it is showing a trend of aging. Many shampoo and hair care brands have launched hair care products specifically designed to improve the causes of hair loss through market research, but do consumers prefer to buy these products? What factors influence consumers willingness to consume hair care products? In this paper, by crawling the data in Taobao, an e-commerce platform under Alibaba, we categorized the sales of products on the hot list of hair care products, focusing on products with anti-hair loss functions, and finally selected 13 products for crawling and analyzing the reviews. Through the psychological tendency of the review content, the authors concluded that most users have similar needs, including factors such as smoothness, flavor, oil control, cost-effective, and good reviews, etc. Based on the data obtained, the authors explored the psychology of consumers when purchasing, laying the foundation for the design of the questionnaire. After that, through the experimental method, by distributing the questionnaire to the subjects, the questionnaire contains two products, one contains anti-hair loss ingredients. Through the basic information of the subjects, the use of hair care products and the choice of the two products on the questionnaire, combined with the theory of consumer expectations, it is concluded that the hair care products designed for hair loss are not preferred over ordinary hair care products, and that the supply side of the market of hair care products does not need to pay too much attention to the causes of hair loss of consumers, but should pay more attention to their willingness to buy.