Abstract
Since the late 1970s the term "orientalism" has most often been used to assert the existence of an exoticised, romanticised and often hegemonic European view of the non-Western Other. A similar approach can be seen in travelogues of India written by Middle Eastern and Central Asian Muslims during the pre-modern period. This observation suggests that such approaches to the Other are not unique to Europeans, but may be characteristic of hegemonic cultures in general.
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