Abstract
In the aftermath of 9/11, the academia witnessed a surge in the number of studies dealing with Islamophobia, the representations of Muslims in Western media and complex realities created by such (mis)representations. This article hopes to contribute to such scholarly efforts by examining the demonisation of Islam through the fashioning of celebrity Muslim ‘hate preachers’ (i.e. Abu-Hamza, Abu-Qatada and Omar Bakri) in British tabloids (i.e. The Sun and the Daily Mail ). Drawing upon insights from Serge Moscovici’s theory of social representations, the article aims to diverge from the traditional approaches of content and discourse analysis to shed light on the nexus between forms of social thinking and the unique portrayal of these preachers in tabloids.
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