Abstract
A multi-media entertainment concept as well as a record company, Motown was born in the socially transitional 50's. Its founder Berry Gordy was the intuitive entrepreneur capable of using his musical, social, and economic backgrounds to build a monumental cross-over business which, for the first time in history, unified the previously separate rhythm'n'blues and pop audiences on a massive scale. Purists find that this global breakthrough was completed at the expense of the black musical heritage and the African-American identity, not to mention the fact that culture ought not to be weighed in terms of dollars. But then, the Motown phenomenon can only be measured within the American context in which all enterprise, including culture, is valued « at the bottom line ».
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