Musique de l'image ou image de la musique ? Quelques formes de médiatisation de la musique en France

Abstract

In the age of digital technology, Web 2.0 and the crisis in record sales, connections between music and media and processes of media coverage are becoming far more complex. In this article, I will analyse some forms of media coverage in France. I will not emphasise direct forms of coverage (radio, television, press) but rather indirect forms such as synchronisation (advertising music) or music broadcast in public places. Often omitted from media or academic debates in France, these indirect forms play a key role in the payment of the artists, in guaranteeing their visibility in public places, but also in creating the sonic identities of brands or locations. Articulated with traditional forms of media coverage, these indirect forms lead us to question the role they play in the reinforcement of the star-system and in the valorisation of global musical styles.A l'heure du numerique, du web 2.0 et de la crise du disque, les rapports entre musique et media et les processus de mediatisation se sont complexi...