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Abstract
Just as genes propagate themselves in the gene pool by leaping from body to body, so memes (ideas, behaviours, and actions) transmit cultural ideas or practices from one mind to another through writing, speech, or other imitable phenomena. This paper considers the memes that influence the evolution of open and distance education. If the transmission is strong and a sufficient number of policy-makers, managers, or practitioners in various contexts are capable of faithful imitation, the meme pool will evolve to exploit these memes to the full. If the propagation is weak, this may give rise to little or no imitation of the necessary philosophical stances, service orientations, and operational capacities.
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