Abstract

The author of the article offers definition of the terms «projecting», «project» and «project activity». The work highlights approaches to understanding musical project activity from the psychological, sociological, cultural, and art history point of view, from a management perspective. The evolution and possible reasons for the implementation of the project approach in the field of musical art have been considered. The definition of the concept of «music project activity» has been proposed from the standpoint of a system, personal and acmeological approach, considering in the context of the creative process of the artist, the creative environment, interaction with the audience and cooperation with other artists and specialists. The author proposes to consider musical project activity as an integrated creative activity aimed at the implementation of the specific idea, concept or task in the musical context, which includes the phases of planning, organizing and implementing various musical initiatives with the aim of creating high-quality musical products or achieving specific musical goals. Examples of art projects are given, such as: «The Rain Room», «House of Eternal Return», «Kinetic Rain» and «Cloud Gate». The impact of the project approach on the implementation of artists’ ideas and the emergence of new innovations and experiments in the world of music has been studied. The possibility of scientific research regarding the interaction of musical project activity with conducting performance and its influence on modern musical culture and art has been revealed.

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