Abstract
Through the use of qualitative and quantitative methods which included In-depth Interview (34IDI), focus group discussions (4FGD), content analysis (of extracts from the songs of three award winning hip hop artists in Nigeria) and a 300 sample survey; the study examined the structure of multilingualism in the Nigerian hip hop as a catalyst for: the increasing consumption of the music among youths, the changing youth normative values and social relations and group bonding among youths within multicultural society of Nigeria. Key words: Nigeria, multilingualism, hip hop, normative values, cultural consumption.
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