Abstract
ABSTRACT This article considers the position of music in UK General Elections. It begins by looking at mainstream Party Election Broadcasts, and then discusses the fragmentation of this electoral and musical landscape through the technological and communicative affordances of digital media. Considering campaigners as “produsers”, it examines how musical campaign content illustrates the shifting outputs of those operating within, and outside of, party political structures. These changes relate to broader questions of the extent, or limits, of digitalization’s potential for democratizing political communication. Considering the musical aesthetics of election campaigns is a step toward examining the decision-making processes that underpins them.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
